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Résumé

Philip Ask Zeplin-Frederiksen

Marketing Consultant

Philip Zeplin speaking with a microphone, gesturing with both hands.
AthensGoogle Marketing Conference

NationalityDenmark

Date of Birth28/09/1984

Emailzeplin@outlook.com

Phone(+45) 2016 3961

Languages, fluentDanish, English

Languages, conversationalJapanese, Norwegian, Swedish

LinkedInphilip-zeplin-frederiksen ↗

BaseCopenhagen, Denmark

Profile

Philip Zeplin presenting a slide asking whether a YouTube playlist can be ranked.

With over 19 years of experience in SEO and online marketing, I help clients achieve their digital goals and optimize their online presence. Additionally, I have specializing in YouTube optimization since 2008, where I was among the first to teach YouTube SEO, developed my own rank tracking software, and shared insights at various events around the world. I have also done independent Big Data studies using custom data gathering tools handling millions of data points.

At iProspect, I optimized YouTube channels and websites for various clients, including Scandinavian Airlines and Huawei, conducting in-depth research to enhance digital strategies. As Head of SEO at Vita Media Group, I more than tripled organic traffic within four months. Subsequently, at Publicis Media, I worked with high-end brands like Bang & Olufsen and Mercedes-Benz, optimizing digital presence and training new hires in SEO.

I’m a strong believer in automation, and have used both publicly available as well as custom-made tools to help automate websites, as well as various processes. An example can be seen on AllNewsChannels.com, a personal project of mine focusing on automating news aggregation, or ElephantInvestor.com, a finance and investment site using AI for in-depth research.

My skill set also includes AI, data-driven research, Paid Search, and team management. Extensive travels across Asia, particularly in Japan, have enhanced my ability to think outside the box, contributing to innovative and effective digital marketing strategies. While I have highly specialized knowledge in SEO, I have a wide range of skills, which allow me to form novel and unique strategies.

Previous Clients Include

Logos of Mercedes-Benz, Bang & Olufsen, Coca-Cola, Huawei, Microsoft, GSK, Line&Jo, Oreo and Scandinavian Airlines.

Throughout my career, I have had the privilege of working with a diverse range of clients, from Fortune 500 companies, to start-up YouTube channels, with clients including Bang & Olufsen, Mercedes, Oister, Ernst & Young, Microsoft, Oreo, Coca-Cola, Maersk Line, Huawei, Pernod Ricard, Vestas, Arla, Opel, Scandinavian Airlines, DSB, Grundfos Pumps, FDM, and many more.

Whether collaborating with global brands or niche markets, I have consistently delivered tailored strategies that enhance online visibility and engagement.

What my previous employers had to say about me

Portrait of Caroline Meincke Kastrup. Caroline Meincke Kastrup Head of SEM & SEO
@Publicis Media

“I am happy to recommend Philip for any role that requires a strong technical understanding and wide experience working across SEO disciplines. He excels in managing complex setups and delivering results and good client communication.

Philip brings diverse experience, having worked with both SMEs and large C25 index companies across various industries. Clients include B&O, Mercedes, Telia, and GSK. His work extends to optimizing organic video content, including technical SEO, as well as onboarding and ongoing training of SEO specialists.

Philip has also been a frontrunner in AI, contributing to internal education and development.

As a colleague, Philip shows a positive attitude to the workplace and is always willing to offer a helping hand. He demonstrates flexibility with any type of task – no matter the complexity – and always ensures that team and client leads are updated about his projects.

With Philip onboard, you will get a loyal colleague with broad knowledge on many topics – relevant for both business and conversations by the coffee machine.

I highly recommend Philip for any opportunity that comes his way. He will undoubtedly be an asset to any organization.”

Portrait of René Westendahl. René Westendahl Chief Communications Officer
@Publicis Groupe

“During my time working with Philip, I have observed his high level of professionalism and dedication to his work.

Philip has played a central role in the preparation of materials for numerous pitches. His ability to create convincing and professional presentations has been invaluable to our team.

Additionally, he has effectively onboarded new employees, ensuring they quickly and smoothly became part of the workforce.

A significant achievement by Philip was his initiative in YouTube optimization, an area that was not prioritized before he joined. His efforts here have led to significantly improved results and increased visibility for our projects.

Philip has also attempted to introduce more automation into our processes. Despite challenges with the company’s rules and budgets, he demonstrated a strong willingness and ability to improve our working methods.

His ability to work remotely, both within and outside Denmark, without negatively affecting his performance, attests to his independence and reliability.

Last but not least, I have never heard any complaints about Philip’s work. He consistently delivers high quality and meets deadlines, making him an invaluable part of any team.

Therefore, I can give Philip my warmest recommendations and am confident that he will be a great asset to any organization he chooses to join.”

Portrait of Dannos Tsakalos. Dannos Tsakalos Executive Events Producer, Marketing Week
Co-Founder, Sherpa Society

“Philip joined Google Marketing Conference as a speaker two years in a row and he easily exceeded our initial expectations. His talk was delivered with passion and energy, whereas, much to our delight, he provided great value as he offered actionable insights and tips around YouTube Marketing. We couldn’t have been more pleased with Philip.”

If you are in need of verbal references, please email or call me for contact information.

Experience working with Artificial Intelligence

Pixel-art illustration of two robots on a road at night, looking toward a glowing network of data nodes above a city.

I have extensive experience working with various A.I. tools. I have created FineTuned models of GPT, trained image models using Stable Diffusion, and voice models using ElevenLabs. I also have experience creating music using Suno, avatars using VEED, articles using ReWord, and presentations using Gamma.

Additional experience include with setting up custom GPT bots and databases, as well as using the OpenAI API via Python, and more.

Philip Zeplin speaking on stage beside a large presentation screen at a Google Marketing Conference in Athens.

Public Speaking

July 2019

Google Marketing Conference Strategies for Small and Large YouTube Channels (Athens, Greece)

July 2018

First Google Marketing Conference Understanding The YouTube Algorithm (Athens, Greece)

March 2018

VidCon Amsterdam YouTube Ranking Factors Analysis and Optimization (Amsterdam, Netherlands)

November 2017

funk/ZDF TV Seminars The YouTube Ranking Algorithm (Mainz, Germany)

September 2017

Ketnet/VRT The YouTube Ranking Factors (Brussels, Belgium)

September 2017

VidCon Melbourne YouTube Ranking Factors Analysis and Optimization (Melbourne, Australia)

March 2017

VidCon Amsterdam YouTube Ranking Factors Analysis and Optimization (Amsterdam, Netherlands)

Work Experience

Philip Zeplin with a group of YouTubers outside VidCon in 2017.
VidCon, 2017.

I have a proven track record of managing and optimizing websites, developing content marketing strategies, conducting in-depth analyses, and leading workshops. My expertise extends to YouTube optimization, conversion rate optimization, and team leadership, where I have successfully trained and mentored junior hires, enhancing their skills and contributing to overall company success.

Feb 2026 – Present

Copenhagen, Denmark

Game Developer Angry Airship Studios · Self-employed

Developing the 2D RimWorld-like “Shogun Exodus” for PC. angryairship.com

Oct 2020 – May 2024

Copenhagen, Denmark

Senior SEO Consultant Publicis Media · Full-time

Responsible for various clients, including B&O, Mercedes, GSK, and more, as well as training junior hires. General areas included YouTube, technical audits, on-page optimization, analyses, etc.

May 2020 – Sep 2020

Gentofte, Denmark

Head of SEO Vita Media Group · Full-time

SEO responsibility for multiple company-operated websites, as well as staff responsibility for an SEO/Content team. Tripled traffic, and increased Page 1 rankings from 94 to 585.

Apr 2017 – May 2020

Keynote Speaker VidCon, funk, First Google Marketing Conference, and more

Talks, workshops and presentations on the YouTube algorithm and how to optimize towards it. Scored 4.38/5 at First Google Marketing Conference Athens.

Mar 2013 – May 2020

Founder NovelConcept

Analysing, teaching and researching marketing trends and methods on YouTube, consulting individual channels, and developing software for better data insights.

Apr 2014 – Jun 2017

Copenhagen Metropolitan Area

iProspect

Senior YouTube & SEO Consultant

Apr 2015 – Jun 2017

Client responsibility, website optimization across multiple countries, YouTube optimization, workshops, analyses, training of new employees, etc.

SEO Consultant

Apr 2014 – Apr 2015

Website optimization, YouTube optimization, workshops, etc.

Jan 1998 – Dec 2014

Denmark

Web Entrepreneur My Free Time · Self-employed

Websites since 1998, from fan sites and forums to online marketing, SEO, and Photoshop tutorial sales. Several minor YouTube channels, and one of the world’s first YouTube SEO courses in 2012.

Jul 2012 – Feb 2013

Denmark

Course Author at Tutsplus Premium Envato

Photoshop video courses, beginner to advanced.

Mar 2011 – Feb 2013

Denmark

Photoshop Tutorials Author Envato Tuts+ Marketplace

Photoshop tutorials, from beginner subjects to advanced retouching, composition, manipulation, typography and print.

Nov 2011 – Feb 2012

Tokyo, Japan

In-House Graphic Designer Internship Nicolai Bergmann Flowers and Design

Flyer, postcard, magazine and catalogue design. Light photography and photo retouching. Promotional video concept creation.

Mar 2010 – Aug 2011

Tokyo, Japan

Freelance Graphic Designer Austrian Ballet Company – Tokyo

Photo retouching, annual flyer and ballet event flyer.

Skills and Experience

18 years of experience

Search Engine Optimization (SEO)

Optimization of websites, keyword research, analyses, analytics, reports, etc.

16 years of experience

YouTube Video & Channel Optimization

Optimization of YouTube videos and channels, analyses, analytics, reports, etc.

Approximately 10 years

Content Marketing

Content marketing strategies, social media strategies, market analyses, competitor analyses, etc.

7 years of experience

SEO & YouTube Workshops

Client workshops and public speaking on topics within SEO and YouTube.

9 years of experience

Conversion Optimization

Optimization of landing pages through A/B tests, Hotjar, Unbounce, Google Analytics, etc.

2 years of experience

A.I.

OpenAI GPT, Stable Diffusion, ElevenLabs, Suno, VEED, Gamma and more.

Software Skills and Certifications

Google Search Console, YouTube Analytics, Ahrefs, Rankify Analytics, Adobe Photoshop, Adobe Premiere, OpenAI GPT, WordPress, and more.

Bing Webmaster Tools, Google Analytics, Microsoft Clarity, MailChimp, Zapier, Google Ads, AdCash, Reddit Ads, TubeBuddy, VidIQ, SEMRush, SurferSEO, Microsoft Excel, and more.

Proficient in Hotjar, Hootsuite, BrightEdge, Facebook Ads, LinkedIn Ads, Microsoft Office Suite, Adobe Acrobat, PC and Mac OS, and more. Basic level of Python programming with GPT, as well as basic understanding of HTML and CSS.

  • October 2019 — Google Analytics
  • October 2019 — Google AdWords
  • October 2019 — YouTube Creative Essentials
  • October 2019 — YouTube Asset Monetization
  • October 2019 — YouTube Channel Growth
  • October 2019 — YouTube Content Ownership

I’m a Software-holic, always loving to get my hands on new tools that help get the job done. Over the years I’ve worked with a large variety of different tools, and I tend to pick up new software and interfaces quickly.

I pride myself on being able to spot how different tools can supplement each other, in a great-than-the-sum-of-its-parts kind of way.

Education

2011 – 2013

MA Royal Danish Academy of Fine Arts, School of Design Visual Communication

2007 – 2011

BA Danish Design School Visual Communication

2004 – 2005

Part 1 Niels Brock, Part 1 Entrepreneurship Line

Discontinued due to a change in career aspirations

2004

Graduate from Gammel Hellerup Gymnasium

zeplin@outlook.com Or find me on LinkedIn →